Broad Bean Events was approached by Mission Media to assist on the launch event for their client lululemon, marking the opening of the American yoga clothing retailer’s Covent Garden flagship store.
Held in an enclosed courtyard and in the lululemon stores surrounding it, the event was attended by a guest list of over 200 people, including celebrities, press and media.
By creating a custom clear span see-through canopy to fit the exact dimensions of the space, we were able to achieve Mission Media’s objective of utilising the courtyard and keeping their guests shielded from the weather, yet still enabling clear views of the sky.
We also incorporated their request to build a custom aluminium retractable structure to host an installation of 800 hanging ranunculus spanning the entire ceiling of the canopy.
This spectacular floral display was designed and produced by Chloe Rood, the Set Designer for the event who works regularly with Mission Media as well as the likes of Fiona Leahy Design.
The result was spectacular. The client praised our ingenuity in finding a solution for the hanging flowers. The event landed press coverage in the Daily Mail the following day, announcing lululemon’s launch to the UK market with a notable mention of the floral roof centrepiece.
“Broad Bean Events were just great to work with. They understood the concept and delivered without much notice, and not a lot of budget. They over-delivered on site and kept to a tight schedule. I will definitely be using Broad Bean again for future events. Thanks guys!”